Habit.se reports that Andreas Koschnike is joining J.Lindeberg as the brand’s new e-commerce manager. He leaves streetwear retailer Caliroots, which he founded with Per Norell in Stockholm in 2003. In 2004, Caliroots launched its online store. In 2020, the company, by now also comprising the sneaker stores Six Feet Down, SFD and C-Store, was acquired by Footway. Until then, Koschnike served as CEO, then, under Footway, as Caliroots brand manager. With the new hire, J.Lindeberg is making organizational changes, says habit.se. Until now, J.Lindeberg’s owner since 2011, the Danish group Bestseller, had been in charge for the brand’s e-commerce. A new e-com system for J.Lindeberg is to be introduced early next year.

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