Sugoi Performance Apparel, a brand of Dorel Industries, has acquired Sombrio, the mountain bike and lifestyle apparel brand with Freeride at its core. The purchase price was not disclosed. Sombrio was founded in 1998 by Dave Watson, an early pioneer of Vancouver's North Shore gravity-fueled Freeride movement. For Sugoi, the move is expected to lead to the expansion of its portfolio of apparel, developing Freeride, gravity, and lifestyle mountain bike offerings. Dave Watson, Sombrio's founder, said that the new ownership would boost the growth of the brand.

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