Sundek, the iconic Italian brand of boardshorts, is doubling the number of its concept stores and moving outside the country. After opening stores at Santa Margherita Ligure and in Milan, it is opening two others at Lignano Sabbiadoro, on the coast of Tuscany, and at the French resort of Saint-Tropez. The latter is being managed in cooperation with the local Nikki Beach club. These and other initiatives, such as a temporary store on the premises of the annual international tennis tournament held in Rome this month, are part of Sundek's diversification and internationalization. The product range has been gradually expanded to include pants, shirts and other urbanwear items for the warmer and colder seasons.

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