Washington state-based insole manufacturer Superfeet has named Trip Randall as its new CEO. Randall has more than 23 years of experience in the footwear market and has held various positions at Nike, including Vice President and General Manager of Nike Running in North America, Global Vice President and General Manager of Nike.com and Vice President of Global Sales and Marketplace for Nike Kids. Randall has a proven track record of executing product growth strategies in the direct-to-consumer and multi-channel retail landscape, leading dynamic e-commerce visions and maintaining a results-oriented mindset focused on sustainable and profitable growth. Most recently, Randall served as Global Brand President of Denon, a Japanese manufacturer of audio, home theater and software products, where he led the repositioning of the brand and drove record sales.
Randall is only the third CEO in Superfeet’s 46-year history to join the brand following an extensive search for a successor to John Rauvola, who led Superfeet for the past decade and announced his retirement late last year.
