Surf Demo Days, a new three-day event for the surf industry and consumers, will be launched on June 15-17 in Soorts-Hossegor, in France's southwest. The location, only 20km north of Biarritz, is at the heart of the European surf industry. Industry leaders, manufacturers, pro surfers and retailers will be given an opportunity to meet, share ideas and receive live feedback from consumers, during and after surfboard testing. The test village will overlook La Graviere at La place des Landais. The brands at the demo are expected to include Catch Surf, Firewire, Slater Design, All Merrick, Lost, Chilli, Modom, FCS, HaydenShapes and Rusty. Surf Demo Days will be ended, on Saturday night, by a closing party with the participation of DJ Stand'Art.