
US retail giant Target has announced a limited-time pickleball collection in collaboration with tennis and lifestyle brand Prince.
According to the Sports & Fitness Industry Association’s (SFIA) 2023 Topline Participation Report, pickleball is the fastest growing sport in the US, and now Target is adding the Prince for Target collection with nearly 80 pieces of apparel, accessories and sporting goods starting at $9.99, with most items under $50. According to Target and Prince, the assortment offers something for everyone from beginners to experts – from trendy outfits like skirts and retro-inspired tracksuits to matching sporting goods like paddles, pickleballs and duffle bags.
The collection will be available at most Target shops and on target.com starting April 20, while supplies last.
Minneapolis-based Target Corporation operates nearly 2,000 shops and target.com. With sales of approximately $107.41 billion in 2023, Target Corporation is one of America’s leading retailers. Since 1946, Target has donated 5 percent of its profits to communities, which today amounts to millions of dollars every week.