Team Sportia, the recently reorganized Swedish retailer, has opened a new concept store with a strong focus on bicycles and triathlon in the warmer months and cross-country skiing in the colder months, following the renovation of a former fairly anonymous shop. It is located in Barkarby's Ikea shopping center, next door to Stadium. The store features bikes for all types of cycling at all price points. It also has a small area for swimming gear and running shoes. In the winter, the shop will shift its focus to cross-country skis. To ensure good knowledge and service, all the employees in the store must have competed in one of the races in the Swedish Classic, a trio of long-distance cycling, swimming, running and cross-country skiing events.