The German fintech company Payrails has announced a partnership with Puma to improve the sports brand’s online shopping experience for customers worldwide, no matter how they want to pay. The collaboration will provide shoppers with a wider variety of payment options and offer a more seamless buying experience, said Payrails.
Puma will also benefit from improved payment authorization rates, enabling it to enter new markets faster while better serving existing ones. Payrails says it allows enterprises to build, operate and scale payment solutions without the need for costly and complex in-house infrastructure.
Payrails’ modular technology and payment provider-agnostic approach will integrate with Puma’s existing systems, reducing technical complexity and improving operational efficiency.
Payrails’ technology will support the integration of multiple payment service providers (PSPs) and alternative payment methods (APMs) across different regions. Its automatic payment routing intelligently directs payments to the most appropriate provider based on processing fees, purchase location, transaction value, and risk.
Through this partnership, Puma customers shopping online will benefit from localized experiences featuring dynamic payment pages customized to their specific needs. This includes a suite of personalized payment options and an improved, user-friendly checkout experience.
