Temu, a Chinese shopping marketplace known for its low-price offers, is set to welcome both American and European sellers onto its platform starting March 15. Unlike Chinese sellers, who must send products in bulk to Temu’s warehouses in China, European and American partners can ship their goods directly to customers.
While Temu manages the listing, marketing, fulfillment, customer service and pricing for Chinese traders, this will also not be the case for sellers from Europe and America. Temu aims to strengthen its presence in these regions by expanding its vendor base to domestic ones.
