The Adidas Group has appointed Mediacom, which is part of the WPP group, for its global media business from September. The two hubs for the global business will be London for Adidas and New York City for Reebok, with Mediacom staff also positioned around key focus locations for the brands across the world. The group said it was the first time it has assigned the entire media business to a single agency, after a multi-layered pitch process. The move was described as part of the Creating the New strategy, to align all areas and territories.

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