The Adidas Group has closed the €425 million sale of TaylorMade, Adams Golf and Ashworth to KPS Capital Partners
2017-10-16T00:00:00+01:00
The Adidas Group has closed the €425 million sale of TaylorMade, Adams Golf and Ashworth to KPS Capital Partners
2026-09-14T21:09:00Z By SGI Europe Editorial Team
Decathlon gains access to FirstCry’s 25 million registered users across India’s metro and smaller cities.
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Anta built its own AI models and deployed them across design, retail and operations, at scale.
2026-09-14T09:07:00Z By SGI Europe Editorial Team
The 2027-2031 deal makes Salomon Ironman’s exclusive footwear, apparel and bag partner, plus Kona Championship title sponsor.
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