The Adidas Group has set up a “Storefactory” at a pop-up store in Berlin, Knit for You, where customers can design their customized merino wool sweater and have it made for them in the store within a few hours. Knit for You takes advantage of technologies such as body scanning and digital tools that make it easier for customers to design their sweater. The concept tested at the Bikini Berlin shopping mall since December fits with the German brand's efforts to increase the speed and the customization of its products, which has already led to the Speedfactory projects in Germany and the U.S. The Storefactory will remain open until March 11, as part of a research project that started in September 2015 and runs until May 2017, supported by the ministry of economics and technology.

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