The association of the German sporting goods industry (BSI) has awarded its gold honor to Manfred Wutzlhofer, the retired chief of Messe München, the organizer of the Ispo trade fair. Wutzlhofer received the award for his outstanding services to the industry. The BSI pointed out that Messe München consistently supported the German sports industry. The commitment of Wutzlhofer also helped German companies to explore new markets, when Messe München launched international activities with Ispo Russia and Ispo China.