The Body Glove surf brand will enter the Swedish market via Brandpoint, a distributor based in Gothenburg.
arena Chief Brand Officer Mark Pinger on brand leadership, European value creation and the role of premium products.
Four-time Olympic gold medallist Léon Marchand has joined Speedo as global ambassador, working on product innovation and mentoring young swimmers.
Speedo has partnered with GB Deaf Swimming ahead of the Tokyo 2025 Deaflympics, providing performance kit including Fastskin racing suits.
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