The Fenix Outdoor group has a new shareholder, Bestseller United, a Danish fashion group that already has stakes in Zalando and Asos, among others. Bestseller United is the holding company for Bestseller, the company behind several fashion brands. They include Jack & Jones, Vero Moda and Vila along with J. Lindeberg, the Swedish brand with golf and winter sports apparel ranges. The acquisition had to be reported to the stock market authorities because Fenix Outdoor is formally established in Switzerland but its shares are listed on the Stockholm stock exchange. Finans, a Danish newspaper, reports that the stake of 5 percent in Fenix Outdoor refers to B shares and that they carry 1.92 percent of the voting rights. The stake reportedly makes Bestseller the third-largest shareholder in the Swedish-based outdoor group after the Nordin family, which founded Fenix Outdoor, and the Nordea investment fund.

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