The Fenix Outdoor Group has formally moved to Baar in Switzerland and turned into Fenix Outdoor International AG, after a series of administrative and financial changes that were set in motion about two months ago. However, the company will continue to operate from Örnsköldsvik and it remains in the hands of the Nordin family. Fenix encompasses Fjällräven, Tierra, Primus and Hanwag along with Naturkompaniet and Partioaitta, leading outdoor retailers in Sweden and Finland, among other interests. While the operating companies will stay put, Fenix Outdoor International could establish a handful of group functions in Switzerland, such as strategic development and corporate and social responsibility. The legal entity in Switzerland could make it easier to support international expansion and to recruit executives in the coming years. For the same purpose, Nidron will change the group's functional currency to the Euro, which is its most important sales currency.

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