The first and only Budget Sport store in Sweden is closing its doors. Ola Persson, the Intersport franchisee who has been running the store, has found a new tenant for the location from the Sportringen chain. According to Intersport officials, there were at least two reasons for dropping the experiment. The shopping center in Töcksfors, which hosted the store, did not reach the expected footfall, leading other retailers to shut down. Furthermore, Intersport Sverige, the Swedish cooperative of Intersport that has adopted the Budget Sport banner developed in neighboring Finland, decided earlier this year to concentrate on the development of the Intersport banner.

Topics