The four-year partnership between Burton Snowboards and Volvo in the USA has been extended to Europe. The Swedish automaker, which is already a major sponsor at the ISPO show in Munich, will sponsor such events as the Burton European Open Snowboarding Championship, the Burton AM Tour and the Burton Demo Tour. Prize-winners in the USA have won Volvos.
Related articles
-
ArticleWinter Games 2026: Who wears what?
From Moncler’s return to Lululemon’s accessible design and less restrictive Olympic branding rules, the Winter Games showcase a new era of Olympic branding and team apparel.
-
ArticleProwinter Test Days return to Carezza
On 12–13 January 2026, brands, retailers and rental operators converge on Carezza for Europe’s earliest alpine ski equipment test of the season.
-
ArticleVuori launches sustainable snow collection
Athleisure brand Vuori launches its first Snow Collection, featuring shells, bibs and pants made from 100% NetPlus® recycled fabric sourced from fishing nets.
Intelligence, analysis and advice for the global sporting goods industry.
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z