The German Intersport has launched a web-based campaign to promote Pro Touch, its exclusive label for team sports. The cooperative invites its customers to design their own individual shirts at protouch.de. After various offers over the past two years, Intersport has developed a tool that lets its affiliated members in on the incentive. Now the users – mostly team sports clubs – have to click on their preferred retailer, who will handle the delivery. It can put pants and accessories on stock that may go with the individually designed shirt. Given a recommended retail price of €39.95 per shirt and a minimum of 20 items, the minimum total cost to the end user is €799.

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