The German section of Sport 2000 has bundled a package for its affiliated retailers to improve their presence online. The group's e-services solutions are a toolbox of five modular pieces that the retailers can pick according to their demand. The new service starts with a basic offer: a website in the corporate design of the group and a link to the cooperation's main page. Other tools include support for marketing through social media networks such as Facebook, the improved visibility at the top of search engines on the web, the implementation of AdWords advertising programs at Google, and the distribution of web-based advertising tools through other external partners that provide visibility on the web for customers who are searching on a regional or local basis.
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