The German Sport 2000 is the new sponsor of the Opel Family Cup, a series of football tournaments for families. The idea behind the event is that all family members of any generation, from the children to the grandparents, play football together. Last year, when the Opel Cup premiered, 2,000 families took part in the tournament. The finals will be held in late September in Dortmund whose Borussia football club is also a partner of the event series. After the finals, the families will watch a Bundesliga match with Dortmund. Sport 2000 is supporting its participating retailers with publicity on its website. The teams which make it to Dortmund will be granted shopping coupons by the affiliated shops.

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