The international women's cycling team Hitex Products UCK, based in Norway, has signed a two-year deal to wear the high-tech clothing of Craft, the Swedish brand; the cyclists will also give feedback for further improvements
German brand chose New York streets over stadium launches to unveil kits for five African nations and six others ahead of this summer’s World Cup.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
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