The international women's cycling team Hitex Products UCK, based in Norway, has signed a two-year deal to wear the high-tech clothing of Craft, the Swedish brand; the cyclists will also give feedback for further improvements
2011-03-04T00:00:00+00:00
The international women's cycling team Hitex Products UCK, based in Norway, has signed a two-year deal to wear the high-tech clothing of Craft, the Swedish brand; the cyclists will also give feedback for further improvements
2025-12-16T15:35:00Z Sponsored by arena
arena Chief Brand Officer Mark Pinger on brand leadership, European value creation and the role of premium products.
2025-12-16T10:34:00Z By SGI Europe Editorial Team
Columbia Sportswear introduces performance-driven uniforms for the U.S. Olympic curling team and a fan collection celebrating American heritage ahead of the 2026 Winter Games.
2025-12-15T19:23:00Z By SGI Europe Editorial Team
Oregon-based women’s performance innerwear brand BRANWYN earns a spot on Athletech News’ Startups To Watch 2025–26, highlighting its Merino-based innovation and sustainable practices.
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