The Jelmoli “House of Brands” in Zurich has reopened its sports section on the fourth floor, after a strong redecoration process. Under Armour has joined the list of brands offered in the section. New is an urban fitness and lifestyle area.
The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.
Intelligence, analysis and advice for the global sporting goods industry.
