The July 5-7 edition of Ispo Shanghai attracted over 14,500 visitors, four percent more than one year ago. The organizers estimate that nearly half of the visitors to the show tend to come from the retail and distribution segment, and that more than 80 percent of them are decision-makers. A total of 526 exhibitors and 655 brands presented their latest products, centered on running, health & fitness, outdoor and water sports. The focus was on digitalization and the growing women's and children's markets. One of the highlights was a runway show jointly organized by Ispo and Tmall, which streamlined the event on its internet platform to more than 340,000 people, collecting around 3.4 million likes.

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