The NBA will partner with Kitbag, one of Europe's leading online sports retailers, to launch the league's official e-commerce store for Europe, the Middle East and Africa next month. NBAStore.eu will offer NBA-branded products from the league's official merchandise partners, including Adidas, the NBA's official outfitter, as well as Spalding, Mitchell & Ness, New Era and Forever Collectibles. The site will initially be available in English, French, Italian and Spanish, with additional languages to be developed later on.

Topics