The new 0096 Compression Bra HRM by PureLime allows for a heart rate monitor, allowing the wearer to customize her exercise regimen for fat loss or well-being. Until now, heart rate monitors had to touch the skin and were attached by a chest strap, which could get uncomfortable during exercise. PureLime worked with Clothing+ on the bra, which allows the attachment of any leading brand of heart rate transmitter to the outside. The recommended retail price is around €50.

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