The new 0096 Compression Bra HRM by PureLime allows for a heart rate monitor, allowing the wearer to customize her exercise regimen for fat loss or well-being. Until now, heart rate monitors had to touch the skin and were attached by a chest strap, which could get uncomfortable during exercise. PureLime worked with Clothing+ on the bra, which allows the attachment of any leading brand of heart rate transmitter to the outside. The recommended retail price is around €50.
Related articles
-
ArticleLuhta shows Olympic looks in Milan
Finnish sportswear brand presented Milano Cortina 2026 opening ceremony collection at the IOC’s inaugural fashion event alongside 20 nations.
-
AnalysisDescente in Cortina: home, museum, and showcase
Japanese brand will showcase 90-year history, racing suit technology, and provide athlete support during Olympic Winter Games period.
-
ArticleNIKESKIMS opens first pop-up in London
The Nike-Skims collaboration debuts its first footwear with the Rift Satin as part of a London activation previewing the global Spring 2026 release.
Intelligence, analysis and advice for the global sporting goods industry.
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z