The new Swedish skiwear brand Elevenate had an excellent launch...

2011-03-04T00:00:00

The new Swedish skiwear brand Elevenate had an excellent launch at Ispo. One of its co-founders, Jimmy Odén, says the founding trio – which also includes Mårten Pettersson, former editor of Åka Skidor, and designer Sara Rönngren, formerly at Peak Performance – deliberately decided to keep the collection top-secret before ...

SGIE Professional

Know what matters. And why

SGIE Professional gives you the analysis behind the news, what a move means for the market and what to watch next.

Try SGIE Professional

30 days for €1

Full Professional access for your first 30 days.

Start Your 30-Day Trial for €1

Single-user access for new subscribers

Access for Your Company

Need access for your team?

Give your organisation the right level of SGIE intelligence, from daily market coverage to deeper analysis and data.

Explore Subscriptions

Not ready to subscribe?

Get our free Daily Digest straight to your inbox.

Get the Daily Digest