The next edition of Golf Europe, the 20th overall and the second one to be held in Augsburg, Germany, will take place from Sept. 29 through Oct. 1. The registration for trade visitors is now live at www.golf-europe.com. Last year, its organizer, Messe Augsburg, welcomed 1,948 visitors from 34 countries to see the new products of 114 exhibitors. Golf Europe will again provide a special space called First Drive, where a limited number of exhibitors can show products that had not been exhibited at any other trade shows. Other highlights are the annual product award put out in nine categories (apparel, shoes, gloves, clubs, bags, caddies, training aids, GPS devices and accessories), a demo and testing day on the eve of the show at GolfRange Augsburg, and the Golf Europe Cup. Simultaneously, the PGA of Europe will hold one of its meetings under the helm of the European golf show.

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