The North Face has opened its newest flagship store at 290 Regent Street in London. The 400-square-meter location features on-site lockers to allow customers to leave their belongings and “explore” London freely. Screens will show the latest adventure films. Sponsored athletes will make appearances at the store.
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here