The number of visitors at the French Sport-Achat show in Lyon was down slightly at its latest edition on March 6-8. The organizers report a total of 3,600 “decision-makers” from 1,526 companies who visited the 620 brands represented at the fair.
The 8th edition brings global cycling leaders together to discuss sport tourism, city strategies and road safety.
The Italian Trade Agency and Assosport are connecting domestic brands with international buyers at an event on 8 February during the Winter Games.
Olympic champion and IIC CEO join C-suite conference as Raccoon Media Group and Messe München commit €3 million to reimagine trade show format.
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