The second Asics store in London, due to open this summer at 527 Oxford Street, will feature new state-of-the-art technologies and facilities. Besides the full range of its running products, the store will also offer a selection of Asics products from the rugby, tennis, cricket, hockey and netball categories on a surface of more than 7,000 square feet over three floors. A Running Lab will allow general customers in the U.K. to get measurements of foot shape, leg alignment, body composition, muscle strength and aerobic fitness to help improve their running abilities. The Asics Foot ID developed by the company in Japan will provide static and dynamic measurements to determine the best fitting shoes. Furthermore, an Asics Running Club close to Hyde Park will allow members to benefit from exclusive shower and changing facilities. The store will be Asics' fourth one in Europe, after one due to open in Stockholm next month.

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