The Sonae Group is placing Berg Outdoor, the private label of its Sportzone chain of sporting goods stores, at the disposal of other retailers and distributors worldwide. Since one year ago, it has been making it available to other retailers in Portugal and Spain. Berg exhibited at the Ispo Munich fair earlier this month for the first time to help find distributors in various countries. Last October, Berg signed distribution contracts with Robinson for Poland and with Aseyco for Ecuador and Panama. Berg Outdoor is currently in discussion with distributors for the U.K., South Africa and Korea. Since last December, it has also been sold in the stores of Paquetá, one of the major sporting goods retailers in Brazil (more in The Outdoor Industry Compass).

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