The Swedish sporting goods market grew by 3.3 percent in June, according to HUI Research, leading to growth of 4.6 percent for the first half of this year. Swedish sporting goods retailers have been experiencing year-on-year growth every month except in February. The retail sector in Sweden as a whole has also showed positive growth, rising by by 3.5 percent in June and by 3.3 percent for the first six months of 2014, but the market research company is forecasting an increase of only 3 percent for the full year.

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