The Tecnica Group has announced that its Blizzard, Tecnica and Nordica brands will be sponsoring the 2021 FIS Alpine World Ski Championships, hosted by Cortina d'Ampezzo, in Italy's Dolomites. The announcement was made at Milan's Triennale on Nov. 15, on the occasion of the presentation of the 2021 championships. The company said it will help promote Cortina 2021 on its digital platforms and through its main ambassadors, including Deborah Compagnoni for Nordica and Kristian Ghedina for Blizzard-Tecnica.
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