The Woolmark Company, which promotes merino wool, is teaming up with Adidas to launch a new competition for innovative product solutions in the performance apparel sector. Participants will work on new ideas for performance clothing that harness “the unique, natural attributes of merino wool.” A joint news conference will be held at Ispo in Munich on Jan. 29 to explain in detail how the competition will work. Woolmark will have stands at the Outdoor Retailer and Ispo Munich shows to present its latest innovations.
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