There will be a new U.S. edition of Fibo, the trade show. The first Fibo USA will be held on Dec. 6-8, 2018 at the Orange County Convention Center in Orlando, Florida. The U.S. is the largest fitness market in the world, with 57.2 million members in 36,540 gyms and sales of around $27.6 billion. Major fitness industry manufacturers are located in the country. Fibo USA is organized by Reed Exhibitions USA in collaboration with Reed Exhibitions Deutschland, the organizer of Fibo in Cologne. Similarly to Fibo in Germany, the new U.S. trade show will be a B2B and B2C event, open to both fitness professionals and fitness fans. The U.S. event will be taking place annually at alternating locations. Fibo in Cologne attracts around 1,000 exhibitors and 150,000 visitors each year. The first Fibo Fitness Business Summit South Africa in Johannesburg was added last year.