This year, Helly Hansen had its best quarter ever with a sales increase of 24 percent as compared to a year ago. The Norwegian outdoor company is predicted to reach a sales increase of 25 percent for the full year. Currently, Scandinavia, the U.K. and Canada are the focus markets for Helly Hansen, with Canada being the largest one. Helly Hansen reportedly hopes that the U.S. will be the largest market a few years from now and that Germany will also hop on the bandwagon.

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