Tom Cooke has been named the vice president for footwear at Reef, which is reorganizing that segments organizational structure. Effective immediately, Cooke will support Reef's strategic plan, focusing on further organic growth in sandals and new product growth in closed-toe shoes. He will also oversee product management, design and development teams, as well as all product strategies. He reports to Jeff Moore, president of Reef, a company of VF Corporation. Cooke was formerly with Vans, another VF Corp. company, where he held such roles as director of footwear for the core channel.