Dr. Jochen M. Schaefer
Dr. Jochen M. Schaefer is a German practicing attorney based in the Munich area. For several years, he has been representing the World Federation of the Sporting Goods Industry (WFSGI) and the European Federation of the Sporting Goods Industry (FESI) as their legal counsel. He also chairs the WFSGI’s legal committee and is co-chair of the FESI’s digital working group. At the individual client level, he represents a significant number of well-known brands within and beyond the bicycle/sporting goods sector. He is a specialist in national and international distribution topics, intellectual property (IP) and risk management issues, and the drafting and negotiation of comprehensive contracts at the operational level; in particular in the area of European selective distribution schemes.
Contact info
- Tel:
- +49 151 1640 7932
- Email:
- sj@sjlegal.de
ArticleThe fashion industry’s illegal practice of resale price maintenance
A EU antitrust ruling on resale price maintenance sends a clear signal to brands alike. Here’s what the industry should take away.
ArticleThe Olympus of international sports arbitration may be crumbling
A landmark ruling from the ECJ could affect the sporting goods industry and trade
OpinionThree years on – EU framework for the distribution of branded products, from an attorney’s perspective
The EU Commision’s revision of the framework, now three years old, has sought to meet the legal challenges of new online distribution models by imposing new vertical restrictions. Reactions in the private sector have been various.
OpinionHow legal topics and trends may impact your sports brand in 2025
Legal expert Jochen Schäfer gives a comprehensive overview.
ArticleHow sporting goods brands can proactively combat counterfeits
Explore the complex landscape of combatting counterfeits with our legal expert Jochen Schäfer. Delve into the evolving strategies, collaborative initiatives, and advanced technologies shaping brand protection in the sporting goods industry.
ArticleWhy you need written agreements, especially in times of financial crisis
Nobody wants to think about going bankrupt, but our legal expert has one piece of advice that will help brands be ready, should the worst happen.
ArticleA minefield for legal disputes? Model names on websites
Does your online store conform to trademark rules? Our legal expert shares a cautionary tale.
ArticleThe new EU GPSR: Be on guard and proactive
Our legal expert answers some of the questions brands, retailers, and distributors may have about the GPSR and how you as a business can prepare.
ArticleBrand owners to get more flexibility in cross-border EU Trademark Infringement disputes
The latest ECJ ruling and what it means in practical terms for brand owners who intend to prosecute cross-border trademark infringements
ArticleFinal Arbitration Judgements may not always be final
Our legal expert explains a new ruling from Germany that may affect dispute resolutions, especially where a market leader is involved.
ArticleRed soles and a red light for Amazon in European Court of Justice proceedings
A new ECJ judgment has made it easier for brands to protect their IP rights on e-commerce platforms. Experts are calling it a “landmark” case
ArticleA Dive into the unknown. The metaverse, NFTs and legal perspectives
The technology may be new, but it’s never too early to start thinking about protecting your brand in the metaverse. Our expert weighs in.
ArticleGeneral terms of business: Frequently neglected, frequently not updated
A wake-up call for the sporting goods industry and trade.
ArticleHow should product price differences in the EU be treated in light of geo-blocking?
Online shops: Is geoblocking permitted in cross-border sales? What is the law; what is there to know? Our legal expert brings light to the matter and explains the EU Geo-Blocking Regulation.
ArticleVertical Block Exemption Regulation -
VBER 2022: Guidelines for the new EU-wide distribution lawThis article provides you with everything you need to know about the new EU-wide distribution law: Vertical Block Exemption Regulation (VBER). It is one of the most important regulations for everybody in the trade business.
ArticleAmazon: The Janus-faced company
The current Covid19 crisis has accelerated Amazon’s consumer goods business exponentially. The Silicon Valley giant doubled its profits in the second quarter of this year and increased its turnover to nearly $89 billion. The share value has also nearly doubled since the middle of March. On Sept. 1, Amazon announced ...
ArticleOpinion: Amazon and other marketplaces may be in for a reckoning over illegal sales
Why the sale of illegal products through online platforms could become a problem for Amazon and other marketplaces – and why the widespread circumvention of EU competition law may soon be over
ArticleLessons Learnt from the Current Corona Crisis on the Legal Risk Management of Supply Chain Issues
A guest article by Jochen Schäfer: The Covid-19 pandemic has thrown the European and world economy into a toxic cocktail of extreme turbulence and challenges, which are far bigger than those experienced during the 2008 financial crisis. While it may be too early to talk about the lessons that I ...
