Totalsport, one of the multiple Spanish buying groups, has taken over Team Match, a small group of seven sports retailers operating in the Barcelona area. Based in Zaragoza, Totalsport now has 166 retail members operating 204 stores.
The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.
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