According to Drapers and Apparel Resources, the U.S. running brand Tracksmith is about to expand over the big pond and will open its first store in the U.K. at the end of September. The two media outlets report that the new brick-and-mortar store, located in London’s Marylebone district, is planned to be opened as a pop-up-store first, before reopening as a permanent Tracksmith store later in the year. The floor space is roughly 160 square meters over two stories.
Founded in 2014, the U.S.-based company currently has one shop in Boston and is selling mainly DTC online, with Canada being its biggest market to date. It is has been shipping to the U.K. since March 2021.
