New Balance has announced its membership in Land to Market, an outcome-based verified sourcing solution for raw materials from verified regenerative land with headquarters in Boulder, Colorado. Regenerative agriculture is a conservation and rehabilitation approach to food and farming systems that goes beyond sustainability to improve the entire ecosystem continuously. Amongst its environmental commitments, New Balance has pledged to source 50 percent recycled polyester, and 100 percent preferred leather by 2025. Its relationship with Land to Market is supposed to allow the brand to continually improve the sustainability credentials of its leather, a key priority material for New Balance, the company said.

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