The AFYDAD Spanish Sport Association has partnered with the international tourist trade fair for inbound and outbound markets in Latin America, Fitur, to organize a new section for the 2023 event, Fitur Sports. As part of the trade show running from Jan. 18-22 at IFEMA Madrid, the Fitur Sports monographic space will include the first Fitur Sports Tourism Summit on Jan. 19, 2023.
The first edition of the Fitur Sports Tourism Summit will focus on sports and outdoor events. Panels have been planned to cover the following themes: Sports tourism as an engine of territorial, socioeconomic and sustainable development; the possible synergies between brands, event organizers and destination management organizations; communication and marketing of sports tourism; and product development and sports tourism experiences. Sports covered in the day’s panels will include running, trail running, triathlon, mountain sports, and various forms of cycling. The event will be of interest to organizers of sporting events, sports federations, managers of sports facilities, sports brands and manufacturers, as well as those in the sports marketing and sponsorship industry:
More information on Fitur Sport is available here, and program information for the Fitur Sports Tourism Summit can be found here.
