ISPO Brandnew, the largest platform for sporting goods start-ups, is entering the next round, opening its application platform at The competition was launched 20 years ago and has since produced some high-profile winners including GoPro, Naish Kites, Maloja, Nixon and On Running. More than 400 products competed for the 2020 edition of the contest. For the 2021 edition, brands less than four years old and never listed as exhibitors at any of the Ispo trade shows can now start their online application process. The brands that will be selected by the jury will get their own booth at the next Ispo Munich show. They will compete for awards ranging in price from €8,000 to €25,000, and they will get promotional support for a whole year. Early birds who register before Sept. 15 will receive free feedback upon request with the opportunity to improve their application. The final application deadline is Oct. 9, 2020.