Companies still want in-person trade shows, new survey suggests

RailLog Korea_2021_03

Companies appreciated and approved the additional benefits offered by hybrid trade show formats during the pandemic but still want to participate in physical trade fairs. Among the respondents in a new survey conducted by Messe Frankfurt, 97 percent said that in-person events are essential components of trade fairs, including 67 ...

Already an SGI Europe subscriber? Sign in here

Gated access promo

Limited Time Offer!

Subscribe today with 50% off your first year. Cancel at anytime

  • Insights you won’t find anywhere else about sporting goods brands and retailers and the sporting goods market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry


To continue reading this article Register Now. If you are interested in a Team or Corporate subscription, click here to find out more