Eurobike is going for a hybrid offline/online format. It will be a purely B2B event. The physical trade show will take place in Friedrichshafen from Nov. 24 to 26 instead of September. On the other hand, Messe Friedrichshafen will hold a digital conference on Sept. 1, calling it the “Bike Biz Revolution – Conference for Visionaries” – in an obvious reference to the recent boom in bike sales following the coronavirus pandemic.