FIBO, the International Trade Show for Fitness, Wellness and Health, has announced a three-year extension of its partnership with EuropeActive, which is aimed at promoting growth across the entire ecosystem of the fitness and physical activity sector. Notably, FIBO will continue to participate in the funding of the “European Health and Fitness Market Report,” an annual research project on fitness studios and their membership, along with EuropeActive and Deloitte. It will also continue to host the European Health & Fitness Forum (EHFF).
EuropeActive, founded in 1996 and formerly known as the European Health and Fitness Association, is the non-profit association of the fitness and physical activity sector in Brussels. FIBO and EuropeActive have been collaborating on the organization of the EHFF, whose 8th edition will take place one day before FIBO, as usual. As a reminder, the 2021 edition of FIBO, originally scheduled to take place in Cologne from April 8-11, has been postponed to June 24-27, in an attempt to improve planning certainty for participants during the ongoing coronavirus crisis. EHFF 2021 will be a hybrid event, with participants joining both on-site and virtually. It will address the four areas of EuropeActive’s Sectoral Manifesto - health, digital, community and standards - and discuss the data from the latest “European Health and Fitness Market Report.” A special chapter will be dedicated to the impact of Covid-19 and data about the recovery. The final program and registration details for EHFF 2021 will be available in the coming weeks.