As a derivative of the ISPO Open Innovation platform for community activation, the ISPO Group has now launched the ISPO Collaborators Club as a new network for both industry members and consumers. As a member, you can keep your finger on the pulse of the consumer and thus improve your chances of commercial success, ISPO claims. Brands and companies can already enjoy numerous benefits with the free basic membership, including special deals and physical club events. Registered members can also share their ideas and visions with suitable consumer experts, and a Consumer Insights Report is sent automatically to them every three months. At the presentation of the first report, two founding members of the club, Blackroll and Unzer, reported on their initial experiences with the new offering. Anyone interested in becoming a member of the ISPO Collaborators Club can sign up on the ISPO website.

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