Fibo will take place as planned in Cologne at the beginning of October, but only as trade show, without the usual large attendance by the general public. It will be held from Thursday Oct. 1 to Saturday Oct. 3, eliminating the traditional Sunday opening for consumers. As usual, the European Health & Fitness Forum (EHFF) will take place on the day before the show, on Sept. 30. Reed Exhibitions confirmed this after the local state government announced its decision to allow trade shows to be held after May 30. The February edition of the show was postponed to October because of the coronavirus outbreak. The focus of the new trade-only version of the world’s largest fitness fair will be on topics, event formats and exhibition areas that are especially relevant to trade visitors. However, consumers will be able to participate virtually through a FIBO@Home experience featuring videos of the exhibitors, livestreaming, interviews and workouts on demand. A total of 350 exhibitors are expected at this special edition of Fibo in October, compared with 1,105 in 2019. The show welcomed a total of about 145,000 visitors including 80,000 industry professionals.
