US-based trade show organizer Emerald announced that Surf Expo, returning to the Orange County Convention Center in Orlando, Florida, on Jan. 10-12, will feature a diverse lineup of more than 700 exhibitors. The list also includes nearly 100 new brands in the surf, bluewater, boutique, coastal gift, footwear, paddle, resort, shoreline, skate, souvenir and swim categories.

“We are proud of the incredible lineup of brands that have signed on to exhibit at Surf Expo in January,” said Surf Expo Show Director and SVP Roy Turner. “Our goal is to serve as a gateway for buyers looking to store a vast array of outdoor products all under one roof.”

Surf Expo is also seeing an increase in outdoor brands exhibiting at the show, including Howler Bros, Costa Del Mar, Bajio Sunglasses, Avid Sportwear, Free Fly, Gathr, Neso Tents, Picture Organic Clothing, Aftco, Hook & Tackle, Puffin, Huk, Toadfish, Xtratuf and many more.

“Surf Expo will have an unprecedented number of incredible brands showing a vast range of products […],” Turner said. “We are looking forward to helping retailers plan their buys and stock their store shelves for the upcoming seasons.”

More than 5,000 qualified buyers from a wide range of retail accounts are expected to attend the show. The January event will also feature an extensive program, including the East Coast Surfing Hall of Fame Induction Ceremony, an industry party, networking mixers, happy hours, fashion shows, learning labs, the 2024 Florida Shape Off and much more. You can find the schedule of events here.

Registration for the Surf Expo in January is open. Qualified buyers can register to attend here.